My Background
12 years with children and technology.
12 years of daily contact with children and technology — not theory, not research papers. I was in the room, every day, watching how children actually interact with screens. And I've been on every side of it.
Head of Technology, London schools. I managed every device, platform, and app that children used. I was responsible for the entire technology ecosystem — from choosing which devices to buy, to controlling what children could access, to training every teacher on how to use it.
Daily teaching, ages 5 to 12. I taught technology every single day. Laptops, iPads — I started to notice differences in how children learn on each device and I tested different methods to understand why.
Teacher training. I trained teachers how to use technology, which gave me insights most people miss — adults struggle with the same things their children do. The patterns are identical.
Parent workshops. I've delivered talks to parents on online safety, the methods platforms use to hook children, and what actually works when parental controls don't.
I've taught children whose parents are in the public eye. The one thing I've learned: every parent is worried about the same thing, no matter what your background is.
YouTube creator. I built my own channel from zero to 40,000 subscribers in a year — as a part-time hobby. I learned what it takes to be a successful YouTuber, the pull of the creative cycle, and the dangers of being an influencer. I understand why your child wants to be one.
Professional photographer. I worked for some of London's top fashion agencies, including London Fashion Week. I edited and manipulated images professionally. I understand how visual media shapes what children see and believe.
Ground zero generation. I was there at the point of origin. First mobile phone. MySpace. Facebook. Instagram. WhatsApp. I've watched every one of these platforms from their beginning to where they are now. I've experienced what your children are going through.
AI testing. Over a year testing AI platforms — for therapy use, for daily management, and for understanding what children are actually experiencing when they talk to a chatbot. Every word on this site is mine.
Gaming Recovery
I specialise in gaming because I've been there myself. I built my own system to manage it — and I'm currently over 5 months without playing a video game. Cold turkey didn't work. My gradual method did.
That system is what I now teach families.
